Areas of Expertise:
Karine Ramadan specializes in marketing and strategic communications for high-profile brands and government entities. As a Senior Account Director based in Riyadh, Karine brings over a decade of experience leading integrated, cross-functional campaigns across multiple sectors, including real estate, tourism, technology and culture. She partners with clients to craft and execute strategies that elevate brand reputation, drive engagement and achieve measurable impact. Her expertise spans brand positioning, media relations, stakeholder engagement and high-stakes event management, with a focus on luxury destinations, cultural institutions and major national initiatives.
The most beautiful things in the world cannot be seen or touched, they are felt with the heart.
Prior to joining APCO, Karine served as marketing director at Saudi tech start-up Zension Technologies, funded by Aramco, where she built the brand’s identity and market positioning from the ground up. She also brings extensive real estate and destination marketing experience, having worked client-side with Emaar Properties in Dubai, and agency-side contributing to the rebrand of Meraas and supporting the launch of major destinations under Dubai Holding during her time at leading global and regional agencies.
Karine holds a bachelor’s degree in Marketing and Advertising from Université Saint Joseph in Beirut, Lebanon. She is fluent in Arabic, English and French, and has a strong track record of working in culturally diverse environments.