Izzati
Ariffin

For nearly ten years, Izzati Ariffin has guided and supported teams as they defined, designed and delivered transformative programs for public and private sector clients. Through her work she ensures the economic and social development of her clients, while strengthening their global presence and influence.

The region consists of some of the most rapidly transforming countries in the world and it has been fulfilling and rewarding to support both public and private sector clients in using media and communication as a powerful tool to effectively communicate their changes and inspire others.

Izzati serves as the lead for new business for APCO’s MENA region. Her work spans complex multi-stakeholder environments, applying her extensive knowledge of private-sector best practice in all areas of strategy development and execution.

As a critical thinker and strategist, she excels in analyzing diverse data sources, churning them into actionable insights that can help clients engage with their target audience.

Before joining APCO, Izzati was previously a senior consultant with one of the Big 4, based out of Singapore where she supported clients with cost optimization, market entry and strategy validation.