Gabby
Turner

Gabby Turner specializes in crafting data-driven approaches that elevate brands and protect corporate positioning in complex environments. As a Senior Associate Director in APCO’s Washington office, Gabby leverages both quantitative and qualitative methodologies to uncover actionable insights for clients across diverse industries including health, CPG, higher education and non-profits.

The most rewarding research translates purpose into impact—helping mission-driven organizations amplify their voice and extend their reach.

Gabby excels in message development, branding and positioning and reputation management, with particular strength in helping corporations and organizations effectively communicate their sustainability efforts and initiatives. Her international research experience spans multiple continents, where she develops strategic messaging guidelines that resonate with local audiences while advancing global objectives for clients.

Prior to joining APCO, Gabby was a research analyst at TargetSmart, a political data and consulting firm. While at TargetSmart, she was involved in political polling for campaigns, PACs and nonprofits and provided data-driven recommendations for clients’ messaging, targeting and communications strategies.

Gabby holds a bachelor’s degree in political science from The George Washington University.