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Felicia
Pullam

Senior Director, Geo-Commerce

Felicia Pullam has more than 20 years of experience working with global companies on issues around trade, investment, value chain sustainability, and social impact. Felicia serves as a senior director based in APCO’s Washington, D.C., office, where she leads APCO’s Center for Trade, Investment and Market Access.

Prior to joining APCO, Felicia was the executive director of the Office of Trade Relations at U.S. Customs and Border Protection, which is CBP’s primary point of contact for private sector and stakeholder engagement. As an advisor to the commissioner, Felicia worked on a wide range of trade challenges, including forced labor, de minimis reform, and illicit trade.

Felicia has worked on bipartisan trade and investment from both the state and federal perspective: she has served in the Office of Delaware Governor Jack Markell, as well as at the Maryland Department of Commerce and the U.S. Department of Commerce. During the Obama administration, Felicia helped steer SelectUSA, a presidential initiative housed within Commerce, through a high-pressure start-up phase to promote the United States as the leading global destination for foreign direct investment. Felicia was then appointed to be the deputy assistant secretary for textiles, consumer goods and materials, where she managed three offices to analyze and implement trade policy covering a large swath of the global economy.

Outside of government service, Felicia served as the director of strategy at the Lutheran Immigration and Refugee Service. Earlier in her career, she spent nearly a decade in China, leading the Asia regional corporate responsibility and sustainability practice for APCO.

Felicia got her start as a Princeton in Asia Fellow, followed by a yearlong adventure as the tutor and translator for actress Zhang Ziyi. She graduated magna cum laude from Princeton University.