Areas of Expertise:
Farah Al-Toukhi brings a unique blend of creativity and analytical thinking to her work at APCO. With a strong background in journalism and a knack for storytelling, Farah specializes in crafting compelling narratives across diverse sectors including travel, science, food, fashion and lifestyle. As an English writer based in APCO’s Riyadh office, her role involves developing strategic communication materials, curating engaging content and delivering clear, precise messaging that resonates with various audiences. With a decade of experience in the field, Farah is known for her ability to adapt to different communication needs and deliver results that align with client objectives.
Extraordinary claims require extraordinary evidence.
– Carl Sagan
Farah’s previous experience includes key editorial roles at Forbes Middle East and Condé Nast Traveller Middle East in the United Arab Emirates. In these roles, she honed her skills in content creation and media relations, developing a deep understanding of the regional media landscape. Her freelance work has appeared in prominent publications such as WIRED Middle East and Vogue Arabia, where she has written in-depth features and profiles. This experience has equipped her with a unique perspective on regional trends and the ability to craft stories that connect with a wide range of readers.
Farah holds a bachelor’s degree in Biology from the University of Washington in Seattle and a master’s degree in Television and Digital Journalism from the American University in Cairo. She is a recipient of the Television and Digital Journalism Fellowship from the Kamal Adham Center for Television and Digital Journalism. This educational background, combined with her professional journey, has provided her with a solid foundation in both storytelling and scientific communication, making her an asset to APCO’s diverse client needs. Farah’s bilingual proficiency and cross-cultural insights further enhance her ability to deliver nuanced and impactful content.