Areas of Expertise:
Charyse Watson is a Senior Associate Director with expertise in performance marketing and paid media strategies. She has demonstrated success in driving revenue within ROAS targets, efficient lead generation, cross-functional team collaboration and cultivating strong client relationships across various industries. She specializes in PPC and paid social campaign strategy, management, testing and optimization for accounts with 6-figure+ ad budgets.
Your individuality is the most valuable thing you have.
Charyse’s media agency experience helped her build expertise in anticipating, identifying and addressing client needs while navigating and cultivating strong client relationships. She has also worked on in-house marketing teams, which contributes to her success in cross-team collaboration.
Charyse’s degree in Journalism from Syracuse University, paired with a minor in Information Management and Technology, sharpened her communication skills and set the foundation for her career in digital.