Areas of Expertise:
Bianca Egli specializes in issue-driven media and public relations, corporate positioning, reputation management, brand positioning and crisis communications, bringing nearly 15 years of experience in corporate and crisis communications. As a senior director at APCO’s Frankfurt office, she consults multinational companies, helping them navigate media challenges and build a visible profile in the market, implementing integrated communication and public relations projects.
Prior to joining APCO, Bianca worked for Burson-Marsteller in Frankfurt where she was part of the crisis communications practice dealing with tragedies, plant closures, product recalls and other issues for a variety of national and international clients. She has implemented reputation and issues management as well as media and crisis preparedness programs and advised many multinational companies across different industries including aerospace, automotive, consumer goods, pharma and technology. Previously, she worked in the media relations team of Swiss International Air Lines in Zurich.
Bianca joined APCO in 2016 and holds a master’s degree in communications from the University of Fribourg, Switzerland and the University of Lund, Sweden.