Andrea Rayi plays a vital role in public relations and public affairs initiatives. As a project assistant based in Jakarta, Andrea coordinates client events and campaigns, manages regular deliverables and collaborates closely with various stakeholders, including the media, KOLs, government stakeholders, academia & think tanks and businesses, including MSMEs. She began her career with APCO as an intern and has since taken on responsibilities in media relations, brand and strategic communications, as well as policy analysis and advocacy for clients across Indonesia and Southeast Asia.
The smallest step toward your goal is still a step; don’t underestimate the power of progress.
– Hwang Bo Reum
Before joining APCO, Andrea was an intern at the Center for Strategic and International Studies (CSIS) Indonesia, where she gained valuable experience in digital and social media management and research initiatives at the Department of Economics. The role provided her with a foundation in policy research and highlighted the importance of effective communication in shaping public discourse.
Andrea holds a bachelor’s degree in International Relations from Universitas Pelita Harapan, Indonesia.
