Paid Media - Amplify

Like most things at APCO, Amplify was built from scratch and designed to solve the needs of our clients,  those who need to leverage paid media to tell their powerful stories in a way that is measurable and actionable. We found that clients were frustrated by the choices available in the marketplace, where traditional media buying firms routinely drove the size of buys as high as possible to strengthen their hand with media companies and maximize profits. APCO’s clients—who focused primarily on hard-to-reach audiences, including business customers, opinion leaders and consumer segments with highly specialized profiles—found this untenable.

Amplify delivers a different approach, relying on data and subject matter expertise to guide what we do while maximizing savings. Our sophisticated technology stack and well-established relationships with leading publications allow us to rapidly execute and optimize campaigns. Media outlets love us because we are not afraid to experiment with new targeting ideas and breakthrough creative solutions. Most importantly, our clients love us too, and they trust us to both exceed their expectations and deliver extra financial value every single time.