Senior Director, Global Paid Media, Data & Targeting Lead
Maclean (Mac) Struthers, a senior director in APCO Worldwide’s Washington office, leads the firm’s paid media team. He has over fourteen years of experience in advertising and is responsible for developing strategies to help clients identify and reach their audiences using paid media.
Under his leadership, clients have achieved the most successful and innovative strategies in the market today. Using big data to provide data-driven solutions for clients, he has worked directly with publishers, supply-side-platforms, and demand-side-platforms to pinpoint the right message to the right audience at the right time. Mr. Struthers’ skill-set varies widely from, social media, video, mobile, search, ooh, tv, radio, print and display.
Before joining the APCO team, Mr. Struthers was President of Audience Partners Worldwide, a full-service global advertising agency that primarily works with Fortune 500 companies. He has a bachelor’s degree from the University of Colorado at Boulder and an MBA from the University of North Alabama.