CommsLife: Let’s Get Phygital

The inevitable rise of e-commerce, waves of customer analytics, personalized sounds, smells and experiences and automated home delivery. The future of the retail landscape looks very different to the bricks and mortar physical buildings we interact with today.

So how do conglomerates maintain the loyalty of their consumer base? And what role, if any can, rewards programmes play in incentivizing consumers who are more and more used to having what they want, when they want, to stay loyal to outlets?

Amir Atiatalla, head of Dubai Holding’s Centre of Excellence and Ashwini Chitnis, vice president of marketing at Dubai Holding* discuss these timely topics and more.

*Dubai Holding is an APCO client.

This piece was co-authored by APCO alumnus Tom Billinghurst.