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apco ignite

APCO ignite is an innovative communication program that helps put entrepreneurs on the map. With a tailored approach driven by a team that understands the start-up environment, ignite connects you to an extensive network and offers advice on access to funding. Whether you are a start-up or an established organization, APCO helps your organization scale upward through unparalleled market entry support and compelling storytelling that drives business growth and attracts investment.

How it works

We leverage APCO's deep experience in to develop a comprehensive communications program, including:

Media Relations

  • Press releases
  • Op-eds
  • Features
  • Interviews with target publications
  • Speeches
  • Industry related panel discussions
  • Spokespeople positioning

Media engagement for events

Corporate Communications

  • External and internal communications strategy
  • Messaging and storytelling
  • Integrated campaigns (traditional + digital)
  • CEO positioning + media training

Crisis & Issue Management

  • Strategic workshops
  • Risk mapping + scenario planning
  • Crisis + mitigation communication
  • Training session and crisis simulation

Digital & Creative Strategy

  • Social media management
  • Videography
  • Photography
  • Design & production for traditional + digital media
  • Art direction
  • Campaigns creation

How we start.

Meet the Team

Discuss your business objectives.

Develop a Tailored Plan

We’ll tell you how we can help

Finalize the Scope

Match the plan and timeline to your priorities and resources.

Get Started!

Launch, optimize and report on progress.

Putting entrepreneurs on the map.

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Mums@Work

Mums@Work is the first initiative of its kind in the region focused on helping mothers back into the work place after taking a career break. They go one step beyond recruitment by supporting mothers through coaching, mentoring, offering tips and giving advice.

Client objective:

  • Destigmatize the notion of  a career hiatus for women
  • Raise brand awareness
  • Thought leadership positioning of  the organization
  • Promote a flexible and equal workplace environment

Results:

The Op-Eds and Q&A developed, reviewed and pitched by APCO Worldwide resulted in great coverage. Some of the coverage includes:

  • Why SMEs Should Embrace The Flexi-Time Movement – Entrepreneur ME
  • Getting Back On Track After A Career Break – Entrepreneur ME
  • Arabian Business Entrepreneur of the Week: Mums@Work’s Louise Karim – Arabian Business
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Democrance

Democrance is an insurance technology (InsurTech) start-up with a mission to create partnerships that make insurance accessible for those who need it most, but can afford it least.

Client Objectives

  • Make noise in the insurance industry
  • Position the founders as subject-matter experts
  • Distribute research findings, conducted by Democrance

Results

The op-ed and press release, which was developed, reviewed, translated and distributed by APCO resulted in great coverage in the region.

For more information or to apply for the ignite program, contact us

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