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Leaders today face high stakes, as organizations across the globe are expected to be catalysts for progress. Keeping up with the latest trends in business and society is critical to making sure your company stays at the forefront of innovation and change in the new global economy. Stay Ahead, APCO’s monthly, award-winning newsletter, shares research, insights and perspectives from our team of experts around the world on issues critical to organizational success.

Find each edition of Stay Ahead below and subscribe here to be among the first to receive it each month.

September 2021: Geopolitics and Its Impact on Business Sectors 

“There is an increasing trend of thinking bolder and broader, beyond one’s organizational boundaries to shape partnerships that advance business and societal objectives, at a time when our world needs it the most.”

– Anna Tunkel, Head of Global Strategic Initiatives and Partnerships

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August 2021: The Future of Health 

“The future of digital health continues to look bright, as long as policy makers, privacy experts and the private sector can work together to address key issues that limit its potential impact on those that need it most. Making these efforts, and their success, known to the public and other key stakeholders will also be a crucial part of the equation.”

– Emily Barnes, Senior Director

 

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July 2021: ESG & Purpose: Critical Issues in the Return to Normal 

“The pandemic continues to remind us of the complex relationships between individuals and society, and—amid the sophistication of science and technology—of the fact that people are the motor of civilization and business alike.”

– Alexander M. Wegner, Account Director

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June 2021: Travel, Tourism and Entertainment in a Post-Pandemic World 

“Consumers themselves already seem to be more and more drawn to conscious forms of tourism, and attentive to the social impact of their travel choices. Responsible engagement with local communities will become an important part of tourists’ demand, hence tourism operators will be held accountable for the social footprint of their offer.”

– Silvia Perino Vaiga, Associate Consultant, Public Affairs

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May 2021: Events and Partnerships in the Post-Pandemic World

“Multi-stakeholder partnerships are even more effective when there is genuine alignment in participants’ mission and organizational culture, and an understanding that partners are there to complement each other’s contributions based on their core strengths and differentiators.”

Dasha Iventicheva, Associate Director, Multiplier Partnerships and Global Platforms

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March 2021: Making Climate Change and Sustainable Development a Priority

“ESG risks and opportunities are making their way into substantive conversations in the C-suite and boardroom about business as a platform for change. What’s at stake is the emergence of new market leadership: new definitions of corporate purpose, performance and value for brands and enterprises, and the opportunity for transformative change.”

Jeff Zelkowitz, Global Financial Practice Lead.

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February 2021: Accelerating What’s Right

“Company leaders need to reimagine the business case for diversity, dig deeper and focus on the systems and power structures within their organizations that elevate one group of people and diminish another. This is hard work. It requires self-examination to understand our own biases and how we contribute to the systemic issues that exist.”

Charlene Wheeless, Senior Advisor, Equity & Justice

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January 2021: The Impact of Change

“As 2021 kicks off, we have an opportunity to rebuild society better, healthier and more supportive. While change won’t happen overnight, we can make the choice to do better not just for ourselves and our businesses, but also for the people who lost their lives, livelihoods and loved ones over the past year.”

Margery Kraus, Founder & Executive Chairman

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December 2020: What Trends Will Dominate 2021?

“Smart businesses will spend next year embedding fully new structural changes, being more inclusive, and adapting to a new work mindset. While COVID-19 left an indelible mark on us all this year, 2021 will bring different, possibly greater, but certainly connected challenges.”

Brad Staples, CEO

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February 2020: Building a Culture That Lasts

“Trust is one of the most valuable resources in the workplace, but it takes time to earn and can be easy to lose. Leaders who want to earn the trust of their employees must be willing to identify and understand the barriers within their organization and take steps to ensure they are creating a culture that benefits their workforce and the bottom line.”

Kimberly Gardiner, director, via PR Daily

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January 2020: Global Leadership in 2020: Who is Really Leading the World?

“Today, stakeholders are looking at companies to fill the leadership gap that governments are starting to leave behind. As we look ahead, leaders must understand the significance of corporate purpose and prepare for the social risks that they will face.”

Margery Kraus
Founder & Executive Chairman, APCO Worldwide

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December 2019: The Year Ahead: Which Trends Will Dominate 2020?

“I foresee 2020 being a year which crystallises change. Organisations that are slow to adapt to the increased focus on the value of business in society may find it hard to recover their position in the eyes of consumers and even their own workforce.”

Brad Staples
CEO, APCO Worldwide

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November 2019: Who Matters? Defining the Future of Influence

The future may be digital, but the future of influence won’t necessary lie with social media handles. As we move into an era when long-ignored concerns are becoming priorities for policymakers, it is imperative for brands to engage individuals who have the passion to bring and implement change.

Salonie Chawla
New Delhi

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October 2019: What Does the Consumer of the Future Want?

“Today, consumers have very little loyalty towards brands in the traditional sense. The expectation is that companies act and those actions must be connected to their values and culture.”

Lars Petersson
APCO IAC Member, Former President of IKEA U.S.

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September 2019: Alone or Together? The Role of Multilateral Institutions in a Tribal World

“In today’s world, where some multinationals are larger than national economies, and where a 16-year-old activist can mobilize more people than politicians, there is clearly a role for institutional leaders to lead the charge and serve as beacons of hope for solving the world’s most pressing problems.”

Judit Arenas
Senior Director, New York

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August 2019: How Artificial Intelligence is Changing the World

“With the rise of AI, we have the best tools in history at our disposal to solve complex problems. Companies need to stay ahead of the curve and embrace the change, or risk being at a competitive disadvantage and playing catch up.”

Imad Lahad
Head of APCO Worldwide’s AI Comms Lab

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July 2019: Corporate Conscience: C-suite’s Role in Vision and Values

“Practically every organization today has a set of corporate values that it uses to help guide its decisions and behaviors…

But the key question they need to be asking is: are these values making an impact?”

Kimberly Gardiner
Director, Strategic Communications

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June 2019: What the Future of Europe Means for the World

“In the wake of Europe’s seismic political shifts, it is more important than ever to understand Brussels.”

Theo Moore
Managing Director, Brussels

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May 2019: Building the Workforce of the Future

“A strong enterprising culture can be a differentiating factor in future-proofing an organization. Cultures that are forward-looking, reward curiosity, candor, risk-taking and reinvention have greater business success and improved business performance.”

Kimberly Gardiner
Director, Strategic Communications

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April 2019: Social Risk: How can leaders prepare?

“Together, high expectations and the eroded control of the corporate narrative have joined forces to create a new category of enterprise risk: Social Risk. Companies who integrate social risk into their strategic planning will earn the license to sustainably operate in this new landscape.”

Barie Carmichael
APCO IAC Member

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March 2019: Gaining Balance: How to #BalanceForBetter in an unbalanced world

“Diversity is a number, but inclusion is a choice. Closing the gender gap and achieving balance around the world requires that we hold each other accountable. Together, we need to be mindful and present, think before we speak and understand the cultures in which we interact daily.”

— Margery Kraus
APCO Founder and Executive Chairman

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February 2019: Health Care 2020: What is the future of health?

“Health is always undergoing change – what is new today, will certainly be old by tomorrow. Actors in the industry need to understand how patient preferences are evolving and driving innovation.”

Alexandra Lazorchak & James Tyrrell
APCO’s Health Practice Leads

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January 2019: Davos: Who is truly leading the world?

“The world will look to the outcomes of the World Economic Forum as a milestone in global progress. Let’s set the stage of a new agile world.”

Margery Kraus
Founder and Executive Chairman, APCO

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