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Keeping up with the latest trends in business and society is critical to making sure your organization stays agile in the new global economy. Stay Ahead shares research, insights and perspectives from APCO’s experts around the world through the lens of the core principles of agility we developed in the Corporate Agility Partnership we created with Gagen MacDonald, The Boswell Group and Oxford Analytica.

Find each edition of Stay Ahead below and subscribe here to be among the first to receive it each month.

Who Matters? Defining the Future of Influence

The future may be digital, but the future of influence won’t necessary lie with social media handles. As we move into an era when long-ignored concerns are becoming priorities for policymakers, it is imperative for brands to engage individuals who have the passion to bring and implement change.

Salonie Chawla
New Delhi

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What Does the Consumer of the Future Want?

“Today, consumers have very little loyalty towards brands in the traditional sense. The expectation is that companies act and those actions must be connected to their values and culture.”

Lars Petersson
APCO IAC Member, Former President of IKEA U.S.

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Alone or Together? The Role of Multilateral Institutions in a Tribal World

“In today’s world, where some multinationals are larger than national economies, and where a 16-year-old activist can mobilize more people than politicians, there is clearly a role for institutional leaders to lead the charge and serve as beacons of hope for solving the world’s most pressing problems.”

Judit Arenas
Senior Director, New York

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How Artificial Intelligence is Changing the World

“With the rise of AI, we have the best tools in history at our disposal to solve complex problems. Companies need to stay ahead of the curve and embrace the change, or risk being at a competitive disadvantage and playing catch up.”

Imad Lahad
Head of APCO Worldwide’s AI Comms Lab

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Corporate Conscience: C-suite’s Role in Vision and Values

“Practically every organization today has a set of corporate values that it uses to help guide its decisions and behaviors…

But the key question they need to be asking is: are these values making an impact?”

Kimberly Gardiner
Director, Strategic Communications

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What the Future of Europe Means for the World

“In the wake of Europe’s seismic political shifts, it is more important than ever to understand Brussels.”

Theo Moore
Managing Director, Brussels

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Building the Workforce of the Future

“A strong enterprising culture can be a differentiating factor in future-proofing an organization. Cultures that are forward-looking, reward curiosity, candor, risk-taking and reinvention have greater business success and improved business performance.”

Kimberly Gardiner
Director, Strategic Communications

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Social Risk: How can leaders prepare?

“Together, high expectations and the eroded control of the corporate narrative have joined forces to create a new category of enterprise risk: Social Risk. Companies who integrate social risk into their strategic planning will earn the license to sustainably operate in this new landscape.”

Barie Carmichael
APCO IAC Member

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Gaining Balance: How to #BalanceForBetter in an unbalanced world

“Diversity is a number, but inclusion is a choice. Closing the gender gap and achieving balance around the world requires that we hold each other accountable. Together, we need to be mindful and present, think before we speak and understand the cultures in which we interact daily.”

— Margery Kraus
APCO Founder and Executive Chairman

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Health Care 2020: What is the future of health?

“Health is always undergoing change – what is new today, will certainly be old by tomorrow. Actors in the industry need to understand how patient preferences are evolving and driving innovation.”

Alexandra Lazorchak & James Tyrrell
APCO’s Health Practice Leads

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Davos 2019: Who is truly leading the world?

“The world will look to the outcomes of the World Economic Forum as a milestone in global progress. Let’s set the stage of a new agile world.”

Margery Kraus
Founder and Executive Chairman, APCO

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