Zoe Thorogood is a senior director in APCO’s London office where, drawing on her extensive experience in politics, journalism and communications, she specializes in strategic communication counsel and leads our crisis and issues management team in the UK.
Most recently, Ms. Thorogood worked at Conservative Party HQ as director of external relations and chief of staff to the chairman of the Conservative Party. Prior to that she worked as a director in both APCO’s London and Washington DC offices. Before originally joining APCO, Ms. Thorogood worked as a press advisor to British Prime Minister David Cameron during his successful 2015 re-election campaign. She also served as a political special advisor to Sir Eric Pickles, Secretary of State for the Department of Communities and Local Government.
Prior to her time in government, Ms. Thorogood worked for the UK Conservative Party ahead of the 2010 general election where, as head of broadcast and lifestyle press, she delivered an innovative media campaign focused on strategically targeting specific voters and groups. Prior to the campaign, Ms. Thorogood was a live news editor at the UK’s biggest breakfast television news show and traveled extensively in the UK and U.S. covering the biggest stories of the day.
Ms. Thorogood is a journalism graduate of Bournemouth University.