Vaishali Udani, Senior Associate Research Director for APCO Insight in Washington, D.C, works on the corporate reputation team.
Ms. Udani brings a breadth of experience in designing and executing qualitative and quantitative research in both supplier and client environments in the United States, Europe and Asian markets. She collaborates closely with the communications team to build compelling strategies for APCO clients.
Ms. Udani’s core area of expertise is in gathering insights from multiple stakeholder groups and spans the domains of corporate reputation and issues management, brand strategy, stakeholder alignment, sustainable communication and messaging. Her domain knowledge encompasses, healthcare, consumer marketing, public affairs, technology, energy, education and entertainment.
Previously Ms. Udani, served as a Project Director at Perception Research, where she was involved in developing the go-to market strategy for some of the world’s largest companies. She spent her initial years traveling and doing research in India for many of the best know research organizations including TNS and GFK.
Ms. Udani holds a master’s degree in Marketing from University of Westminster, London and an MBA degree from the University of Madras.