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Tzveta Dryanovska is a policy communications professional with over a decade of experience shaping policy and corporate narratives across the EU, UK and global policy landscapes. Tzveta joined APCO in January 2026 as Director and head of the Technology Team in the Brussels office.
Prior to joining APCO, Tzveta worked as communications officer at NATO DIANA (Defence Innovation Accelerator for the North Atlantic), managing European and UK media relations. Before that, she directed the EU and UK Tech Public Affairs Practices at Burson (formerly Hill & Knowlton), where she led high-stakes campaigns for clients including the Coalition for App Fairness, Spotify, Palo Alto Networks and Ava Labs. Her work contributed to the passage of landmark legislation such as the EU Digital Markets Act and the UK Digital Markets, Competition and Consumers Act.
She began her career working on EU relations with the Eastern Neighbourhood region through a traineeship at the European Commission and a junior analyst role at the EU Institute for Security Studies. She then served as an EU policy officer at a Bulgarian think tank, where she focused on integrating Bulgaria’s start-up ecosystem into EU Digital Single Market initiatives.
Tzveta holds an MA in Human Rights from SciencesPo Paris, with specialisations in Diplomacy and European Affairs, and an MA in Politics and Central & Eastern European Studies from the University of Glasgow.