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Tim Walmsley

Senior Advisor

Tim Walmsley is a senior advisor, external consultant and project lead at APCO Worldwide, based in Dubai. At APCO, he focuses on digital first, integrated brand and reputation programmes, with a focus on sustainability, especially in the financial, energy, advanced technology and government sectors. With over 25 years’ total marketing and communications experience, Mr. Walmsley has built up a formidable body of expertise in brand-led communications and content marketing across earned, owned, shared and paid media, as well as in advocacy advertising, multidisciplinary campaign management, and issues and crisis handling.

Previously at ASDA’A BCW, his experience includes running the nine-strong embedded team for Abu Dhabi National Oil Company (ADNOC) for the Group Communications and CSR function, building and operating the outreach and communications function at a newly established Royal Court entity in Riyadh, and leading a combined technical advisory and communications programme to establish an UAE-wide ESG Index for the Ministry of Economy’s UAE CSR Fund.

As  the director of marketing and communications at the Dubai International Financial Centre Dispute Resolution Authority (DRA), Mr. Walmsley orchestrated an integrated marketing function around a digital core. With his five-strong team he extended the reputation of DIFC Courts globally through such projects as the Courts of the Future and Courts of the Blockchain projects.

Prior to DRA, he headed up the PR and social media agency Impact Porter Novelli, retaining a hands-on client handling role through strategic  planning and executive training. During his time in the Gulf, he expanded the agency, extending the client portfolio to include government work (ranging from change management communications in the utility sector to capacity building at municipal level); major multinationals in the consumer and tech arenas; and blue-chip clients in the financial services, real estate, automotive and beauty  sectors. Previously, he was technology practice leader in Paris, directing cross-border teams for European tech clients in telecoms, wireless, e-marketplaces and consumer tech segments.

His previous agency experience, evenly split between the UK and Belgium, encompassed European crisis and issues management, covering topics as diverse as Europe’s aging demographic, nuclear waste management, plastics production, telecoms and the high-tech sector. He began his career supporting the UK Government’s first department-wide branding programme and led projects to roll out initiatives supporting the economic and social transformation of Central and Eastern European countries.

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