Areas of Expertise:
Terry Lewis brings over six years of PR experience to APCO, specializing in counsel and strategy adjacent to media relations. Terry currently serves as an Associate Director in APCO’s New York office, and is a member of the firm’s Corporate practice. His knowledge of the diverse PR sectors along with his polycultural skills, media relations and work with diverse communities assists his colleagues in the equity and justice division. His experience working with people of all backgrounds has allowed him to understand a plethora of cultures and how people ‘show up’ differently in spaces.
Prior to joining APCO, Terry was at Burson Cohn & Wolfe (BCW). During his tenure, he played a hybrid role in counsel and strategy and media relations in the Brand and Corporate practices within the New York office – particularly through a BIPOC lens. His work has allowed him to work across the agency’s markets in North America and with people of all levels. He’s also helped lead BCW’s employee resource group, AAER (African American Resource Group), where the ERG had upwards of 50+ members of various titles. Members successfully counseled a diverse roster of clients internally and externally at the local and global levels.
Throughout his career, Terry has worked through a myriad of PR verticals: corporate, hospitality (food & beverage), tech, fashion, beauty, travel, health care and more, where he was able to learn the jargon and lexica behind each industry. He believes these opportunities have enabled him to be an asset for his teams as he’s always interested in helping his colleagues in the best way possible. Additionally, he has contributed lots of time to community service as he enjoys giving back and helping those along the way.
Terry holds a Bachelor of Arts in Corporate Communication from Baruch College and a previous degree in business management.