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Sofia Santos is a director in APCO’s Riyadh office.
Sofia brings to her role 17-year track record as a seasoned marketer and communications professional, having worked with both public and private companies in Lisbon, Dubai and most recently, Abu Dhabi.
Prior to joining APCO, Sofia has led destination marketing campaigns for Abu Dhabi Department of Culture and Tourism and served as country manager for Middle East & Turkey at Visit Britain. Her experience also extends to the private sector, where she served as marketing director for various companies, including Marriott Hotels & Resorts.
Sofia Santos holds an MBA from the School of Economics and Management at the Technical University of Lisbon in Portugal and is currently pursuing her Doctorate of Business Administration with the Swiss Business School.