Sherry Shi brings over 12 years of global experience in bridging China and the world through strategic communications and creative storytelling. Sherry currently serves as Director, MENA-Asia Advisory Lead in APCO’s Dubai office. She advises multinational companies and organizations on their China strategy and supports Chinese companies in their global expansion efforts. She leads integrated corporate projects across strategic communications, media relations and issues/crisis management for clients from diversified industries such as consumer goods, healthcare and technology.
Prior to joining APCO, Sherry worked as a manager at a global tech PR firm. She also worked at the BBC in London and the Danish Consulate in Shanghai.
Sherry holds a master’s degree in Journalism, Media and Globalization.