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Sherry
Shi

Director, MENA-Asia Advisory Lead

Sherry Shi brings over 15 years of international experience in strategic communications and public affairs, advising governments, multinationals and investors on cross-border strategy, policy advocacy and reputation management. A Director, MENA-Asia Advisory Lead based in Dubai Sherry helps organizations capture growth opportunities while navigating complex geopolitical and reputational landscapes, across Asia, the Middle East, North Africa and global markets. Her work spans technology, health, clean energy and consumer sectors.

On a mission to bridge markets, cultures and opportunities worldwide.

Prior to joining APCO, Sherry co-led the China-global practice at a leading technology communications firm and held roles with the BBC in London and the Royal Danish Consulate in Shanghai.

She holds a master’s degree in Journalism, Media and Globalization.