Serena
Bonanno

Serena Bonanno is an experienced creative director and copywriter, combining strategic thinking with persuasive communication to craft impactful narratives and innovative solutions. She possesses extensive knowledge and capabilities in graphic design, brand identity, advertising, exhibit design, social media, event production and gamification, applying her creative and technical expertise across different sectors. She currently serves as an Associate Creative Director, Italy, at APCO’s Rome office, where she leads the Italian creative team and supports a wide range of projects in APCO’s network (Pomelo and Eucreative).

To be truly creative, you must start with honesty. Ask yourself: Is this really a good idea? What makes it original? Why should anyone care? Creativity is not just about having ideas but about questioning them deeply. Ultimately, it’s the act of asking the right questions that activates the most profound creative thinking.

Since joining APCO in 2017, Serena has managed numerous projects, overseeing all creative aspects with precision and a strong focus on problem-solving, teamwork and delivering concrete ideas. Prior to this, she accumulated twenty years of experience working as a consultant, designer and creative director for various agencies, companies and institutions in fields such as movie production, tourism, public bodies and technology.

Serena is fluent in both Italian and English.