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Sara Cruz is a senior director in APCO’s London office and leads the UK health practice.
Ms. Cruz has spent over 25 years in PR consultancy developing and delivering corporate, trade and consumer campaigns on behalf of a broad range of organisations across the private and public sectors.
Ms. Cruz has particular experience in advising clients on the development of integrated stakeholder communications campaigns, thought leadership, message development and issues and crisis management. She also works closely with her policy colleagues across the globe to devise and deliver integrated campaigns and formulate market shaping strategies.
She has experience of advising clients across a wide range of health topics including neuro-degenerative diseases, medical technologies and Life Sciences. She has a particular interest in Advanced Therapy Medicinal Products including cell and gene therapies and leads our offering in this space.
Ms. Cruz’s recent health client experience includes Alliance for Regenerative Medicine, Allergan, Align Technologies, Astellas, bluebird bio, Biogen, GE Healthcare, Livi, Merck, Novovax and Novo Nordisk, as well as Danaher companies including Cytiva, Beckman Coulter Life Sciences and IDBS. Sara also has extensive experience in patient advocacy in rare diseases and is currently advising UCB on a campaign to position itself as a thought leader in this space.