Areas of Expertise:
With 25 years of experience acquired in North America, Africa and the Gulf region, Sami Alshorafa is a seasoned advisor in public relations, communications, marketing and business development. As a public relations and communications director in APCO’s Riyadh office, Sami provides strategic counsel to clients, including the Saudi Premium Residency Center, the Digital Cooperation Organization (DCO), and the Saudi Sports for All Federation (SFA).
Believe in yourself and there will come a day when others will have no choice but to believe with you.
Sami previously worked as a senior consultant with APCO’s team seconded at Masdar and led the communications for Masdar’s five business units. He then moved with his family to Toronto, Canada where his last role was with the Provincial Government’s Investment Office, promoting the Province of Ontario as an investment destination.
Sami has worked at both multinational and boutique agencies in the MENA region and abroad, where he has managed communications for many global brands across nine key markets in the Middle East namely KSA and GCC countries. His clients have included AT&T, Blackberry, Boots UK, British Airways, CBRE, DHL, Nestle, Starbucks Coffee and the World Economic Forum, to name a few.
Sami holds a bachelor’s degree (with honors) in business administration from the American University in Cairo (AUC), with a specialization in marketing and communications. In addition, he earned two diplomas from the University of Toronto, Canada in digital marketing and digital strategy and communications management.