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Sally
Xu

Associate Consultant

Sally Xu specializes in government affairs and is a member of the firm’s technology practice. Sally currently serves as an Associate Consultant based in APCO’s Beijing office. She provides analysis of China’s policy and market environment for foreign businesses, especially for the high-tech and manufacturing industries.​

Prior to joining APCO, Sally worked at the China Global Television Network (CGTN) before moving on to the British Chamber of Commerce in China. At CGTN, working as a journalist and opinion editor, she gained insights into China’s official perspectives regarding its standing in the world and relations with other countries. She started as policy analyst at the British Chamber focusing on healthcare and energy industries and on cybersecurity issues and moved to lead the Chamber’s government engagement and advocacy activities, connecting British businesses with the Chinese government and representing business in government meetings. ​

Sally obtained her master’s degree in international public policy from University College London.