Rodrigo
Sierra
Former chief marketing and communications officer, American Medical Association
Rodrigo Sierra is a senior business executive, chief marketing & communications officer whose decades of governance, business strategy, and marketing have delivered growth, revitalized brands, launched innovative platforms, and crafted vibrant ESG programs across health care, energy and media industries. He brings profound value to organic and M&A-growth, strategic partnerships, digital transformation, risk, and community building. During his 35+ years of executive leadership, Rodrigo has steered through market, pandemic, political, and reputational crises translating complexity into clarity, building stakeholder trust, and protecting enterprise value during transformational moments.
Throughout his 14-year tenure at the American Medical Association (AMA), Rodrigo shaped strategy for the $1.2B premiere national medical association, elevating its brand relevance. During COVID, he navigated an attack on science, achieved AMA’s #1 ranking as the leading voice across health care, and secured a record $1.6B ad value. Rodrigo created and oversaw the AMA’s social responsibility program that outstrips industry standards.
As CMO of Johnson Publishing Company, Rodrigo provided business, marketing, and branding direction, reviving legacy brands EBONY, JET, & Fashion Fair Cosmetics. He led a digital and social media transformation and established national partnerships that garnered effective media coverage. At Integrys Energy Group, Rodrigo guided the company through a merger, and a critical initiative to “re-invent” energy assistance to low-income customers, increase revenue and avert reputational risk.