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Senior Director, North America Digital Strategy Practice Lead

Rachael Mierzwa, senior director and APCO Worldwide’s North America digital strategy practice lead, has more than a decade of digital and social media experience. Ms. Mierzwa has a deep expertise in leveraging data and technology to identify and understand audiences to develop and deliver highly-tailored campaigns and messages designed to engage and mobilize stakeholders online. She has experience managing large, integrated campaigns for issues, brands, and coalitions.

Prior to joining APCO, Ms. Mierzwa was a senior account executive at Vanguard Communications where she managed government and nonprofit client accounts with a focus on social change issues including children’s mental health, sustainable agriculture and energy. While at Vanguard, she also managed the organization’s social media accounts and served as editor of the corporate blog.

Ms. Mierzwa received a Bachelor of Arts in communication from Salisbury University. She also received a Master of Arts in public communication from American University.