Michelle Rodriguez is a senior associate director at APCO Worldwide. She has a background in corporate communications and public affairs with experience helping clients develop and deliver strategies on executive positioning, stakeholder engagement and media relations. Her specialty includes brand positioning, message development, and storytelling across technology, healthcare, higher education and cybersecurity industries.
Prior to joining APCO, Ms. Rodriguez worked at WE Communications where she was responsible for managing crisis issues, analyst engagements, consumer storytelling, press engagements, and product launches. While at WE Communications, she supported and advised clients on crisis response for cybersecurity, artificial intelligence, corporate reputation and government affairs. Previously, Ms. Rodriguez worked as director of communications & events at United Way of Thurston County where she led branding, public relations, marketing and events that helped surpass annual fundraising revenue goals.
Ms. Rodriguez holds a Master of Professional Studies in Public Relations/Marketing from University of Denver, and a Bachelor of Arts in Public Relations/Journalism from Western Washington University.