Areas of Expertise:
Menna Anis is an Associate Account Director based in Riyadh specializing in strategy development, media relations and integrated communication. She currently supports the Ministry of Economy and Planning on the Saudi Davos project, helping shape and elevate the Kingdom’s global narrative on the world stage. With extensive experience across the MENA region, Menna has led communications programs spanning government, defense, real estate and consumer sectors. Known for her ability to translate complex strategies into impactful storytelling, she blends creative insight with data-driven thinking to deliver campaigns that build credibility, influence and engagement.
It’s always a labor of love.
Prior to joining APCO, Menna led the PR and communications strategy for the second and third editions of the World Defense Show, overseeing media relations, government affairs and global outreach to position the event as a premier international defense platform. Earlier in her career at Memac Ogilvy, she managed high-profile clients such as Viu, TOD, USAID and Carrefour, refining her expertise across corporate, government and consumer communications.
Menna has been recognized by the regional industry, being nominated for the Dave Robinson Award for Best Young Communicator of the Year and shortlisted at the MEPRA Awards for excellence in communications. She holds a Bachelor of Arts in Film Studies from the University of Kent, leveraging her storytelling background to bring clarity, creativity and purpose to her strategic work.