Marc Johnson is managing director of APCO Worldwide’s New York office and the firm’s global Digital practice lead. Mr. Johnson helps clients accomplish their strategic objectives through digital tactics and methods. He has extensive experience in managing highly technical projects and helping clients build custom online applications that achieve specific goals and objectives.
At APCO, Mr. Johnson manages business development for the firm’s digital work. He has created winning strategies that drive specific business goals for numerous consumer and association brands. In addition, Mr. Johnson has helped these consumer clients with brand positioning and crisis management through social media platforms, which has forged brand equity growth at an accelerated rate. In addition to consumer client work, Mr. Johnson has worked with a foreign government to create a social media strategy including a training program for 400 government officers on using social media tools to engage public constituents.
Prior to joining APCO, Mr. Johnson was associate account director for Mindshare Interactive Campaigns in Washington. At Mindshare, he focused on the areas of health care, education and advocacy, and used his expertise to manage a number of highly successful projects. For example, he managed the redesign and advancement of digital strategy for Human Rights Campaign (HRC), and created specific advocacy tools that won the Webby Award within the advocacy and nonprofit category. Mr. Johnson also worked with the Council of Chief State School Officers (CCSSO) to build an online learning network (NetLC). NetLC used online simulations and document recommendation engines to help state school officers learn best practices for managing and eliminating administrative issues in school districts.