Maclean (Mac) Struthers has fourteen years of experience in advertising and is responsible for developing strategies to help clients identify and reach their audiences using paid media. Mac currently serves as a Senior Director in APCO’s Washington office and leads APCO’s paid media team. Under his leadership, clients have achieved the most successful and innovative strategies in the market today. Using big data to provide data-driven solutions for clients, he has worked directly with publishers, supply-side-platforms, and demand-side-platforms to pinpoint the right message to the right audience at the right time. Mac possesses a diverse skill-set including social media, video, mobile, search, ooh, television, radio, print and display.
Before joining APCO, Mac was president of Audience Partners Worldwide, a full-service global advertising agency that primarily works with Fortune 500 companies. Mac has a bachelor’s degree from the University of Colorado at Boulder and an MBA from the University of North Alabama.