An award-winning healthcare associate director in the London office, Lydia gives clients valued strategic counsel and directs international teams to devise and implement global corporate affairs strategies. With expertise in media relations, issues and crises and content writing, Lydia has helped clients to build their corporate reputations in areas including medical nutrition, medtech, cell and gene therapies and diagnostics. Lydia led media strategy for a PRCA Public Affairs Award-winning campaign to promote patient safety and has secured a wealth of international media coverage for clients. She has written advocacy campaign messaging, brand narratives, infographics and thought leadership.
When working for eight years in government communications, Lydia trained a press team at No 10 and briefed health secretaries for high-profile broadcast interviews such as the Act F.A.S.T launch. An expert in issues and crises, she managed the government’s reputation during the swine flu pandemic and led its communications response to the horsemeat scandal and an MRSA outbreak. While working at the Department of Health, Lydia worked closely with National Clinical Directors, including launching the Cancer Drugs Fund with Sir Mike Richards. As Press Secretary to the Chief Dental Officer, she broke years of negative media coverage of access to NHS dentists by generating positive coverage that included The Telegraph front page.
Lydia’s approach to communications is typically collaborative. This has included securing third party endorsement, targeting audiences through stakeholder channels, leading disparate teams in a crisis response, bringing opposing parties into agreement and forging new partnerships to achieve shared aims.
