Lee Betancourt is a senior associate director in APCO’s Washington, D.C. office focused on crisis and litigation communications, including crisis planning and response and issues management. She has experience working on consumer product recalls, Congressional investigations, Supreme Court cases, high-profile litigation between competitors, and regulatory inquiries in the pharmaceutical and technology sectors. She partners with clients to prepare for possible crises, including leading thorough stakeholder mapping and scenario planning exercises. Her crisis and litigation experience includes advising clients facing high-profile multi-district litigation, managing the media response to large-scale product recalls, and assisting brands facing challenges on topics like animal welfare, labor relations, sustainability, and the geopolitical landscape. Her work also takes clients past the crisis, advising on next steps they should pursue to repair their reputations with key audiences.
Ms. Betancourt previously led communications at the Association of Corporate Counsel (ACC), a global trade association for in-house lawyers. As a result, she has experience working with media in more than 25 countries, leading brand and reputation management on a global scale, and curating the social media presence for an organization addressing and engaging multiple stakeholder groups. Throughout her time at ACC, she worked closely with general counsel on issues affecting the practice of corporate law worldwide, including offering media spokesperson training for chief legal officers and their deputies.
Before that, she held roles at LEVICK, a Washington, D.C.-based public relations firm focusing on crisis and litigation communications work. Her clients included a medical device company, agricultural trade association, defense contractor, energy company, and jury consulting firm.
Ms. Betancourt is a summa cum laude graduate of Villanova University with majors in communications, political science, and honors (multidisciplinary humanities program). She completed a minor in French language and literature.