Areas of Expertise:
Lana Makhzoumi brings ten years of experience building brand strategies, executive positioning and market narratives for global organizations to her client partnership. Her work sits at the intersection of technology, corporate influence and policy- helping innovators translate complex ideas into stories that shape markets and move industries forward. Lana is the Web3 sector lead in the MENA region, partnering with institutional players and platforms to define their narratives in a rapidly evolving landscape.
Lana has led strategic mandates for organizations including Sui, Bybit, XBTO, Phoenix Group, Nestlé, LinkedIn, Dubai Holding, TECOM, Relm Insurance and Misk Foundation- spanning ecosystem development, high-impact launches, executive narrative, media strategy and large-scale event campaigns.
Previously, Lana was managing director at Luna PR, leading a team of 80+ consultants across four regions and 40+ accounts spanning Web3, fintech, AI, global platforms and sovereign-backed entities.
Lana began her career at APCO, where she spent seven years executing social media campaigns, communication strategies and events.
Outside of agency work, Lana hosts a top ranked podcast called Tell Me Everything with Lanz, that explores culture, relationships and women-led businesses.