Katherine Wawner, a brand strategy and marketing expert, is a director in APCO Worldwide’s Washington office.
Prior to rejoining APCO in 2018, Ms. Wawner served as a brand manager for VitaPet, one of the largest consumer pet brands in Australia. During her time with the company, she led all new product development and rebranding efforts. In her role, Ms. Wawner oversaw consumer research, creative and packaging efforts and agency delivery on advertising, media and digital.
Before her work at VitaPet, Ms. Wawner managed national advertising and branding campaigns across Australia and New Zealand for The Works and The White Agency, where she worked directly with CMOs to create and execute innovative and full-service efforts.
A communications industry veteran, Ms. Wawner previously worked for MXM Social, Elevation Ltd., SAIC and Ein Communications before first joining APCO in 2014. Her prior work for APCO included managing multi-million-dollar global brand launches and Washington-focused advocacy campaigns.
She holds a bachelor’s degree in strategic communications from Elon University.