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Senior Director, North America Crisis Lead
Jim Moorhead is a senior director with APCO Worldwide’s global crisis management and litigation communications practice and has three decades of experience handling high-stakes situations as a strategic communications advisor, major law firm partner, investment banker and political consultant. He is an experienced strategic advisor to Fortune 500 and other major companies facing challenging business, legal, regulatory and political settings. He helps organizations promote and protect their reputations with their key stakeholders.
Mr. Moorhead’s specialties include issues and crisis management and litigation communications, and he regularly helps organizations create and implement corporate communications, thought leadership and public affairs programs. He also advises clients on their crisis preparedness activities, including vulnerability assessments, crisis plans and crisis simulations for critical scenarios. The issues and crises Mr. Moorhead has helped address during his career range from data breaches to product recalls, criminal investigations to congressional hearings, sexual harassment/abuse claims to class action litigation. He assisted with the response to the first diagnoses of Ebola on U.S. soil at the Texas Health Resources hospital in Dallas. His clients have included leading companies in the financial services, food, retail, technology, health and energy sectors.
Before joining APCO, Mr. Moorhead was a managing director at Burson-Marsteller, specializing in issues and crisis management and litigation communications. Earlier in his career he was a partner at Steptoe & Johnson LLP, a global law firm, where he co-chaired the crisis management practice and chaired the class action practice during his 16-year tenure. He advised clients on forging effective responses to U.S. Department of Justice, Congressional and agency investigations and class action litigation and ensuing media coverage. He also was an investment banker with Goldman Sachs and an Assistant U.S. Attorney for the District of Maryland.
He speaks regularly on reputation and crisis management and is the author of The Instant Survivor: Right Ways to Respond When Things Go Wrong. He earned a J.D. from Columbia Law School and an A.B. in government from Harvard College.