Regional Senior Director of Market Development, Southeast Asia, Korea & Australasia
James Yi, a communications expert with over 20 years of experience globally and 13 of those years leading agencies across Asia, is regional senior director of market development, Southeast Asia, Korea & Australasia at APCO Worldwide. He is based in the firm’s Singapore office.
Prior to joining APCO, Mr. Yi held leadership posts with GLOBALHealthPR as the executive director for Asia Pacific, with Burson-Marsteller as the CEO and Market Leader for Korea, with Ogilvy Public Relations as the managing director for Vietnam and with MAX Public Relations in Singapore.
Earlier in his career, Mr. Yi held senior roles in Asia with Fleishman-Hillard, McCann Health and Baldwin Boyle Shand.
Mr. Yi holds a bachelor’s degree from Wesleyan University and a master’s of business administration degree from New York University. He is fluent in English and Spanish and proficient in Korean.