Areas of Expertise:
Isabel Hoffmann-Ludwig is an expert in the fields of public affairs and corporate communications with a strong focus on energy, digital and health issues. She specializes in media and issues management, helping clients raise awareness among their key audiences by developing tailored corporate communications and providing strategic media relations support. She has in-depth expertise on how to develop and implement long-term strategies to position thought leaders as well as special strategic campaigns. Isabel has supported national as well as international clients, coordinating teams worldwide, and has built up a comprehensive media network, especially within the tech and energy departments of major German outlets. She currently serves as a Director based in APCO’s Munich office.
Prior to joining APCO, Isabel worked for a German public affairs agency specializing in energy and energy efficiency. She has lived and studied in the UK, Ireland and the Czech Republic and holds a master’s degree in European studies.