Howard Pulchin, global creative director based in APCO Worldwide’s New York office, helps clients and colleagues think more broadly about how to develop ideas, activations and stories that are timely, have the ability to break through the noise and endure, while creating more pause-worthy engagements. With experience from both the agency and client worlds, he has led teams to launch new brands, create new narratives, develop brand thought-leadership campaigns and reposition brands for new audiences and changing times.
Mr. Pulchin works with a range of clients in the corporate, brand, healthcare, energy and financial sectors. He also leads the APCO’s annual Global Idea Pitch Competition, which brings together junior and mid-level staffers from around the world to compete to develop the best idea for a key agency client. He also served as a juror for the public relations category in the last Cannes Lions Festival of Creativity.
Mr. Pulchin joined APCO from Edelman, where he co-founded and co-led the agency’s Strategic + Creative Guild. During his more than 15-year tenure at Edelman, he also served as managing director of the New York office’s Consumer Marketing Practice and launched its Brand Stewardship offer, Brand Trends Team, Room for Ideas and the Pioneer Thinking Programming Roadmap. Additionally, he co-developed and launched Edelman’s first global brand campaign.
Mr. Pulchin is currently the board chair of Hope in a Box, an organization dedicated to bringing more inclusive LGBTQ curriculum and resources to rural schools; on the board of directors for The Sylvia Center which seeks to help young people in under-resourced communities gain access to and skills to prepare healthier meals and on the advisory council for Witness Change, a global organization which uses story-telling to bring create more empathy toward LGBTQ people and people suffering from mental health afflictions. He holds a bachelor’s degree in Political Science from Rutgers University.