Areas of Expertise:
Hadi Alaeddin is Creative Director, EMEA with 17+ years experience in the creative industry, mainly in design, branding, and advertising. Leading a double life as an adman, and a graphic designer, his main expertise is building brand identities. He also likes creative copy, and how to make good writing look good.
After his BA in Industrial Design and starting a short career as a product designer – mainly working on consumer products and packaging – he moved on to do branding and advertising work for everything from small start-ups to big international enterprises.
Hadi joined APCO in 2020. He is now managing the creative team as the Regional Creative Director at .Pomelo, the creative practice powered by APCO Worldwide in APCO’s Dubai office – an agency that grew from 5 to 80+ employees in its first 4 years. His role is to lead a team of 50+ creatives across 5 countries to do great work, while bridging the gap between what people used to call traditional Comms and PR and the ever-changing world of Creative.
Hadi co-founded Warsheh in 2011; one of the most influential graphic design names in the Arab world, working within Amman’s cultural scene, exhibiting work, and designing apparel and posters.
Hadi won a few awards at Dubai Lynx and Cannes Lions, for his work on Jordan’s national airline, while in Memac Ogilvy in Amman 2017 and 2018.