Freda Zhang is an associate consultant in APCO Worldwide’s Shanghai office. Ms. Zhang helps advise clients across a number of sectors, including hospitality, FMCG, financial services, and trade and investment. Working on both public affairs and strategic communications projects, she is experienced in policy and market analysis, corporate messaging development, stakeholder engagement and media relations.
Prior to joining APCO, Ms. Zhang was a research analyst for G20 Research Group at University of Toronto, conducting research and analysis in areas of global trade and investment.
Ms. Zhang holds a bachelor of arts (honors) from Trinity College at the University of Toronto, specializing in political science and international relations. Her studies focused on China-Canada foreign and economic relations, public engagement and political psychology. She is fluent in English and Mandarin Chinese and has studied French.