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Emily
Scherberth

Managing Director, West and Head of North America Tech Practice

Emily Scherberth is a transformational leader with nearly 30 years of experience as a business builder, qualitative researcher and corporate communications strategist. She is currently a Managing Director, West and Head of North America Tech Practice, responsible for leading APCO’s growth in both areas.

Based in APCO’s Los Angeles office, Emily has guided several Fortune 500 companies as well as early-stage tech and healthcare startups over the course of her career, serving as a trusted counselor to venture capital firms, serial entrepreneurs and other C-suite executives. Prior to joining APCO, Emily was the founder and CEO of Symphony PR & Marketing, Inc., a consultancy that worked with disruptive technology, digital health and healthcare delivery companies. At Symphony, she advised CEOs, created thought leadership platforms and developed go-to-market strategies for more than two dozen startups including Justin.tv (Twitch), ZipRecruiter, Media Temple and Crossover Health, and led corporate communications programs for iconic companies like Mayo Clinic. She also served as an interim head of communications and marketing for several companies in transition, and helped executive teams transform their organizations into high-performing cultures. Prior to Symphony, Emily led the Consumer Technology practice at Allison/Los Angeles, where she expanded its portfolio of business to include YouTube and grew revenues by 400% during her tenure. Earlier in her career, she led award-winning teams at agencies like Fleishman-Hillard and MSL Group for high-profile brands such as Yahoo!, Nestlé, Nike and General Motors.

Emily is currently pursuing her second Master’s degree in Organizational Leadership from Gonzaga University and holds a Bachelor of Arts in Communication Studies from Loyola Marymount University and a Master of Arts in Communication Studies from California State University, Northridge. She is also an experienced speaker and moderator and has served as an adjunct professor of communications for more than 14 years at various universities across Southern California including Loyola Marymount University, California State University, Fullerton and California State University, Dominguez Hills.