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Managing Director, West; North America Tech Practice Lead

With more than two decades of experience, Emily Scherberth is a seasoned storyteller, qualitative researcher and business strategist in the corporate communications field. As APCO’s managing director of the West and the North America Tech Practice lead, she has guided several Fortune 500 companies as well as early-stage tech and health care startups, serving as a trusted counselor to serial entrepreneurs and other C-suite executives.

Prior to joining APCO, Emily was the founder and CEO of Symphony PR & Marketing, Inc., a consultancy that worked with disruptive technology, digital health and health care delivery companies. At Symphony, she advised CEOs, created thought leadership platforms, and developed go-to-market strategies for more than two dozen startups including (Twitch), ZipRecruiter, Media Temple and Crossover Health, and led corporate communications for iconic companies like Mayo Clinic. She also served as an interim head of communications and marketing for several companies in transition and helped executive teams transform their organizations into high-performing cultures. Before Symphony, Emily led the consumer technology practice at Allison+Partners, Los Angeles, where she drove strategy for YouTube both pre- and post-acquisition by Google. Earlier in her career, she led award-winning teams at agencies like Fleishman-Hillard and MSLGroup on high-profile consumer brands such as Yahoo!, Nestlé, Nike and General Motors.

Emily holds a Bachelor of Arts in Communication Studies from Loyola Marymount University and a Master of Arts in Communication Studies from California State University, Northridge. She is also an experienced speaker and moderator and has served as an adjunct professor of communications for more than 14 years at various universities across Southern California including Loyola Marymount University, California State University, Fullerton and California State University, Dominguez Hills.

In times of ambiguity, I think it’s important to embrace curiosity, adopt a growth mindset, and strive to ask better questions. Not only will this generate new ways for people to achieve their individual potential, it can also have a tremendous impact on actualizing the potential of an organization if everyone is working together toward a common goal.