Areas of Expertise:
Dan Bryant-Coleman is a seasoned strategist specializing in integrated communications, creative campaigns and narrative development.
Often found at the intersections of the advertising, media and communications industries, Dan brings over 15 years experience helping both corporate and consumer brands navigate the ever-evolving digital landscape to resonate with the audiences that matter most. As a senior director on the Strategy & Planning team in APCO’s New York office, Dan partners with teams and clients from across the network to develop insight-driven creative strategies that deliver real-world impact.
Brand is another word for reputation or image. And you don’t get a reputation just by claiming something.
– Dave Trott
Prior to APCO, Dan spent six years leading creative strategy and production at BuzzFeed, incorporating a quickly-expanding ad product suite across digital, social and experiential to develop innovative, cross-platform campaigns for brands including Bank of America, State Farm, Mondelez, Olay and Johnson & Johnson. In his time in both the UK and the U.S., he oversaw the production of BuzzFeed’s branded post & video content, provided guidance to help team members grow their careers, and fostered a culture that embedded editorial and platform insights at the heart of the creative process.
A self-confessed advertising industry aficionado, he also has extensive PR experience in the UK creative industries sector, including managing global communications for awards nonprofits D&AD and the Art Directors Club of Europe.
Dan has a Bachelor of Arts in Sports Journalism from the University of Brighton (UK) and an NCTJ Level 3 Certificate in Journalism.