Chris Levy, director of APCO Insight in Europe, is based in APCO’s London office. APCO Insight is the opinion research consultancy at APCO Worldwide. Mr. Levy specialises in conducting complex multi-country opinion research, amongst both stakeholder audiences and the general public. He has designed and overseen projects for several blue-chip corporate clients as well as national governments, intergovernmental organizations and major multilaterals – helping them to build reputation, manage issues and negotiate complex stakeholder environments. In addition to his understanding of quantitative methodologies and analysis, Mr. Levy is also adept in designing and carrying out in-depth qualitative research among policy-makers and influencers.
Prior to joining APCO Insight, Mr. Levy helped develop the reputation function at YouGov, one of the UK’s most prominent pollsters and research organizations. Here he co-ordinated projects for Barclays Bank, BNP Paribas, and the University of Cambridge.
Mr. Levy previously served as Associate Director at GlobeScan, a Canadian firm providing stakeholder research and counsel. His work here included setting up a research-informed issues management system for Nestlé’s corporate affairs team, and co-ordinating major issues, brand and reputation projects for SABMiller, Philips, IKEA, and others. In addition to this corporate work, Mr. Levy also took on engagements from the World Bank, several national governments, and the International Committee of the Red Cross – for whom he conducted research amongst highly sensitive and difficult-to-access political stakeholders. As well as this work amongst external audiences, Mr. Levy also helped develop an employee engagement practice, carrying out studies for the ICRC and Novartis.
Mr Levy’s initial formation in research came at TNS, including a three-year stint in Brussels working on the Eurobarometer – a public opinion program conducted across the EU member states on behalf of the European Commission. Here he authored several papers, and he has spoken at World Association of Public Opinion Research conferences on the subject of trust in political parties and institutions.
Mr. Levy holds an MSc. in International Relations from Bristol University, a Bachelor’s degree in Modern History from Oxford University, and the UK Market Research Society’s Advanced Certificate.