Close
Apco Worldwide loader

Bob Winslow

Senior Director, Technology & Disruption

Bob Winslow, based in Silicon Valley, has excelled in various executive PR roles. He is a senior leader for APCO primarily focused on the tech sector and advising clients as they manage the disruption of accelerated digital transformation.

Prior to joining APCO, he ran global PR for Oracle where he was responsible for all aspects of the company’s communications. He is acknowledged for shifting the Oracle brand to a cloud and applications leader, building key influencer relationships, and utilizing data & analytics for more effective global communications. Mr. Winslow led crisis and issues communications for Oracle on all events impacting the reputation of the company and its leadership.

Before Oracle, he enjoyed a twelve-year career at FleishmanHillard where he oversaw all industry sectors, practices, and intellectual property & products. In addition to running the firm’s global technology sector, he oversaw other sectors including healthcare, energy, consumer, public, financial, manufacturing and food, beverage & agriculture. He led the global effort to certify all FH counselors in a consistent approach to issues and crisis management. He personally advised several customer CEO’s through crisis and issues ranging from shareholder activism to personal life-threatening health to diversity in workforce in this role. Prior to FleishmanHillard, he was president of North America for global agency Text100, where he advised IBM, Xerox, and others. He leverages his personal relationships with tier one media such as CNBC, Bloomberg, Fortune, WSJ, NYT, The Information, and others to get the story right and into the proper channels.

Mr. Winslow holds a Bachelor of Science degree in finance from Santa Clara University; is a graduate of the IBM Executive Management Program, a partnership with Harvard Business School; and, is a graduate of Omnicom’s Senior Management Program, a partnership with Babson University and Harvard Business School.

Close