Andre Smith is a director in APCO Worldwide’s New York office. He has 10 years of experience leveraging a unique mix of data analytics, consumer trend analysis and digital listening into actionable insights and strategies for clients. Mr. Smith currently leads Telescope: APCO’s proprietary practice which maps complex global digital environments. Apart of APCO’s global digital practice, Mr. Smith specifically focuses on the nexus between data science and digital capabilities for the firm.
Prior to joining APCO, Mr. Smith was a strategist within MSLGroup’s New Business practice area, where he produced data-backed strategies across a wide variety of sectors. During his tenure, Mr. Smith spearheaded and launched an integration with Publicis Groupe, implementing MSL’s Search & Data Science practice, which incorporated a host of behavioral science tools and methodologies within MSL’s existing data resources.
Mr. Smith is a graduate of Ohio University’s College of Business and holds a bachelor’s degree in Marketing.