Andre Smith is a director in APCO Worldwide’s New York office. He has over seven years of experience leveraging a unique mix of consumer trend analysis, data analytics, and social listening into actionable insights and strategies for clients.
Prior to joining APCO, Mr. Smith was a strategist within MSLGroup’s New Business practice area, where he produced data-backed strategies across a wide variety of sectors. Most recently, Mr. Smith spearheaded and launched an integration with Publicis Groupe, implementing MSL’s Search & Data Science practice, which incorporated a host of behavioral science tools and methodologies within MSL’s existing data resources.
Mr. Smith is a graduate of Ohio University’s College of Business and holds a bachelor’s degree in Marketing.