Areas of Expertise:
Rowan AlRawaf is a highly motivated and dedicated consultant, committed to continuous improvement and a thirst for knowledge. Rowan has a keen ability to analyze complex situations promptly, alongside being a proactive team player. She is an account executive base in APCO’s Riyadh office. Her proactive approach and self-motivation ensure that tasks are completed with the highest quality. Rowan excels in detail-oriented work, and she never loses sight of the broader vision. This combination of attention to detail and a strategic mindset allows her to contribute effectively at both the micro and macro levels.
Rowan AlRawaf is a recent graduate from the University of Southern California with a master’s degree in communication management and a dual specialization in media & entertainment and strategical organizational communications. Working with diverse teams during university on different projects and specialities allowed her to identify and address underlying issues effectively. Prior to that, she obtained a bachelor’s degree in communication studies from the University of San Diego.
During her time in California, Rowan interned at Michele Marie PR firm in Los Angeles, where she was responsible for conducting market research, analysis and media monitoring. This has allowed her to get a comprehensive view of the market and identify key players, value propositions and more. Alongside her academic projects that were research-based and had a heavy focus on 360 media plans.