Singapore – March 10, 2020: APCO Worldwide strengthened its core expertise in public affairs by deepening its crisis communications, technology and Indonesian market specialization through the addition of Rasheed Abu Bakar, who joins the growing leadership team in Asia as a director, announced James Yi, managing director, APCO Southeast Asia and Korea. Abu Bakar’s hire further pushes APCO’s ongoing focus on helping clients navigate increasingly complex political landscapes and market opportunities in the region.
“The first quarter of 2020 has been filled with a host of ongoing, as well as completely unexpected political uncertainties and community crises which are putting our best communicators through their paces,” said Yi. “As Asian leaders in the private and public sector continue to navigate this intricate and highly nuanced region, they are seeking counsel from experts who are deeply embedded in the issues and the markets. Rasheed’s experience in the industry and directly with Indonesia will complement APCO’s focus for the region.”
A public relations and communications expert with more than 11 years of experience, Abu Bakar brings his expertise in the technology, energy and defense sectors to APCO where he will be leading and counselling clients from public and private sectors across all communications and strategy development.
Prior to joining APCO, Abu Bakar was most recently account director at The Hoffman Agency Singapore and Indonesia. In this role, he developed multimarket public relations and communications programs across Asia Pacific, helping companies and governments navigate the many complexities in the region. He has provided high-value strategic communications, public relations counsel and crisis communications to companies like Google, Rosatom, Neste, Avast, PayPal, EMC and RSA.
“Southeast Asia’s growth within this decade will largely depend on corporations and governments getting basic fundamentals right. They will need to get trade agreements right and create strong public-private partnerships,” said Abu Bakar. “For example, the growing middle class in emerging markets like Indonesia will bring about an abundance of opportunities and I look forward to partnering our clients to maximize the region’s potential.”
Abu Bakar graduated from Western Sydney University with an honors degree in Journalism.
Abu Bakar joins a growing team of communications, public affairs, health care, technology and corporate branding experts at APCO with deep ties in Southeast Asia, including Ambassador Devinda R. Subasinghe, Rami Sharaf, Mike Chinoy, Yuli Ismartono, Aida Greenbury, Stephanie Tan, JJ Lee and Nadia Kitirath.