Learn about the factors that determine trade association effectiveness in the United States
What is TradeMarks?
TradeMarks is a research study which helps trade associations measure the extent to which policy leaders believe they are effective in achieving their policy goals. Grounded in more than 30 years of experience studying the attitudes and perception of policy leaders, APCO produced the first-ever study to tackle the question of association public policy effectiveness with a systematic, survey-based and objective approach. Policy makers and influencers rate associations on both overall effectiveness and a range of detailed areas. The results show in detail where associations must excel in order to enhance their impact.
With the release of our 10th study in the series, we continue to discern patterns in the data, identify shifts in policy leader expectations and provide associations with a data-driven roadmap for engagement strategies that enhance impact. Read the 2024 press release.
