The coronavirus—COVID-19—is creating unprecedented social and economic upheaval globally. APCO is helping navigate the immediate crisis and mitigate the longer-term effects for businesses, communities and governments. A dedicated international team of APCO experts has developed tools to monitor, assess, communicate and respond to the pandemic, helping clients maintain business continuity and look forward with greater confidence.
Get the latest research based on APCO Insight tracking polling around perceptions of pandemic’s impact in the United States and additional research from the Middle East.
And get ideas for managing through the crisis via our blog, with new posts on working from home, preparing for coming out of the crisis, communicating with employees and much more.
While there are still so many unknowns and no answers as to what the new normal will look like, there are steps that organizations can take now to help establish a stronger foothold as they recover from the crisis and move forward.
Global Economic Stimulus Support
For potentially eligible companies, it is critical to understand all of the options available and to move as efficiently as possible to apply for and receive the funds to which they are entitled, and to position themselves for relief under future stimulus pack-ages. Click the above link for more information, and click here to subscribe to APCO’s breaking updates on global stimulus packages.
While shifting to a tele-working model, many organizations have had to cancel or postpone face-to-face gatherings, including conferences and meetings for the immediate future with uncertainty about the rest. However, business continuity is essential and global priorities cannot be brought to a halt. Click the above link to learn more about how APCO can help make online events as impactful as in-person in the time of COVID-19.
Amplify: APCO’s Guide to Advertising During COVID-19
APCO’s influencer advertising specialists create effective, integrated, and efficient campaigns that are optimized to target the people most likely to engage on a given issues or topic, maximizing investment and ensure we are reaching the right people at the right time.
Reputation Tracking and Staff Engagement for Health Systems
Although it is unclear when the COVID-19 crisis will end, now is the time for health system communications teams to measure, monitor and analyze their local/regional reputation and online conversations about their organizations, and invest in anti-burnout efforts, so they are prepared to emerge stronger once the crisis ends.
Building Multiplier Partnerships for Impact
Acting now on the impetus, urgency and abundant opportunity to build and shape partnerships that can multiply impact and help communities that are critical to your business can help you emerge stronger from this crisis.
Engaging Healthcare Workers Before and After COVID-19
Based upon what we’re seeing from our clients, and our experience in crisis management and employee engagement, here are three best practices to help reduce staff stress and guard against burnout.
Best Practices on Working From the Homefront
With a significant number of employees now working remotely, how can organizations ensure that their people are productive, engaged and connected? Below we share some trends and best practices.
Best Practices for Filming with a Mobile Device
As more of the world works remotely, video allows us to remain seen and heard. But when the situation calls for recording video with a mobile phone, how can you ensure you look and sound your best? Check out these tips and best practices from APCO’s creative team.
Public health outbreaks are not new, but companies are still caught unprepared. In an effort to help clients better prepare for and manage a communications and business crisis around the coronavirus outbreak and disease epidemics, APCO created a dedicated emPOWER emPower simulation for corporate entities. Learn more on this page or download a one-pager here.
Watch the May 29 webinar the U.S.-India Business Council hosted on the United States’ standing in the post-COVID-19 world order, featuring APCO Executive Director Tim Roemer, former U.S. Ambassador to India.
Watch the May 28 Greater Washington Board of Trade webinar on getting back to business in the Washington, D.C. area moderated by APCO President Evan Kraus.
Watch the May 20 webinar APCO Worldwide hosted featuring a panel of experts from industry and civil society discussing the best practices for protecting individual rights as the COVID-19 pandemic restrictions loosen, and economic and social orders begin being restored.
Watch the April 28 webinar APCO hosted on location branding and how countries, cities, destinations and companies need to think about tourism in a post-COVID-19 environment.
Watch the April 23 webinar APCO hosted in partnership with GenM on the implications of COVID-19 on Latin America as the region begins to think of its recovery, revival, and long term mitigation strategies in an unknown “new normal.”
Watch the April 14, 2020 webinar Tembo-APCO partnered with BSR on how corporate and philanthropic leaders can make this moment matter and help drive progress amidst the uncertainty on global issues like climate change, equity and justice.
Watch the April 8, 2020 webinar APCO hosted to share new healthcare opinion research on shifting attitudes and behaviors and discuss the impact the pandemic will have on health priorities, government policy and corporate reputation.
Watch the April 6, 2020 webinar APCO hosted to discuss new opinion research on the business and societal impacts of COVID-19 in Saudi Arabia and share insights on the actions that organizations can take to safeguard employees, operations and reputation. Download the research we discussed.
Watch the April 2, 2020 webinar with Oxford Analytica on the economic endgame, featuring insights on how companies can build recession resilience, respond to the stimulus and rebound stronger.
Watch the March 19, 2020 APCO and The Economist Corporate Network webinar focused on the Middle East featuring APCO’s research and how the crisis has evolved around the world. Includes perspectives from China, Europe and the Middle East.
We are distributing a newsletter twice weekly with major updates from around the world that impact the way the world operates during this dynamic moment. Subscribe below to receive each new edition. Previous editions of APCO’s Coronavirus Beat are here:
