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COVID-19 Resources

APCO’s Coronavirus Hub

The coronavirus—COVID-19—created unprecedented social and economic upheaval globally. APCO worked with many clients to help navigate the crisis and mitigate the effects for businesses, communities and governments. A dedicated international team of APCO experts developed tools to monitor, assess, communicate and respond to the pandemic, helping clients maintain business continuity and look forward with greater confidence.

The latest research.


In 2020, APCO conducted research based on APCO Insight tracking polling around perceptions of pandemic’s impact in the United States and additional research from the Middle East.

And get ideas for managing through the crisis via our blog, with new posts on working from home, preparing for coming out of the crisis, communicating with employees and much more.

Resources for prevention, management and response.

Come Back Stronger

While there are still so many unknowns and no answers as to what the new normal will look like, there are steps that organizations can take now to help establish a stronger foothold as they recover from the crisis and move forward.

Global Economic Stimulus Support

For potentially eligible companies, it is critical to understand all of the options available and to move as efficiently as possible to apply for and receive the funds to which they are entitled, and to position themselves for relief under future stimulus packages. Our latest roundup of stimulus activity is here. Click the above link for more information on our offer, and click here to subscribe to APCO’s breaking updates on global stimulus packages.

Virtual Gatherings Support

While shifting to a tele-working model, many organizations have had to cancel or postpone face-to-face gatherings, including conferences and meetings for the immediate future with uncertainty about the rest. However, business continuity is essential and global priorities cannot be brought to a halt. Click the above link to learn more about how APCO can help make online events as impactful as in-person in the time of COVID-19.

Reputation Tracking and Staff Engagement for Health Systems

Although it is unclear when the COVID-19 crisis will end, now is the time for health system communications teams to measure, monitor and analyze their local/regional reputation and online conversations about their organizations, and invest in anti-burnout efforts, so they are prepared to emerge stronger once the crisis ends.

Building Multiplier Partnerships for Impact

Acting now on the impetus, urgency and abundant opportunity to build and shape partnerships that can multiply impact and help communities that are critical to your business can help you emerge stronger from this crisis.

Engaging Healthcare Workers Before and After COVID-19

Based upon what we’re seeing from our clients, and our experience in crisis management and employee engagement, here are three best practices to help reduce staff stress and guard against burnout.

Best Practices on Working From the Homefront

With a significant number of employees now working remotely, how can organizations ensure that their people are productive, engaged and connected? Below we share some trends and best practices.

Best Practices for Filming with a Mobile Device

As more of the world works remotely, video allows us to remain seen and heard. But when the situation calls for recording video with a mobile phone, how can you ensure you look and sound your best? Check out these tips and best practices from APCO’s creative team.


Custom Crisis Communications Simulator

Public health outbreaks are not new, but companies are still caught unprepared. In an effort to help clients better prepare for and manage a communications and business crisis around the coronavirus outbreak and disease epidemics, APCO created a dedicated emPOWER emPower simulation for corporate entities. Learn more on this page or download a one-pager here.

Keep up with the conversation.

Brazda Breakfast Briefing with Dr. Anthony S. Fauci


As part of APCO’s sponsorship of the Brazda Breakfast Briefings for health care reporters, on August 6, 2020 we hosted Dr. Anthony S. Fauci, director of the National Institute for Allergy and Infectious Disease (NIAID) at NIH.

Best Practices: Renewing Rare Disease Trials in the Age of COVID-19


Watch the July 15 webinar APCO Worldwide hosted in partnership with AHF and ICORD featuring an insightful panel discussion on the best practices around renewing rare disease trials in the age of the COVID-19 pandemic.

Travel & Tourism Reshaped by the COVID-19 Pandemic


Watch the June 18, 2020 webinar APCO hosted in partnership with The Ambassador Partnership exploring how COVID-19 will reshape the travel & tourism sector in the UK, what shifts and trends will result from the pandemic, and what it means for the market and international relations.

The New Social Contract: Resetting the Relationship Between Technology, Governments and Citizens in the Post-Pandemic World


Watch the June 11, 2020 webinar APCO hosted in partnership with the U.S. Chamber of Commerce on the post-pandemic relationship between technology, governments and citizens and discusses the public’s expectations for the role of government and technology in their lives after the pandemic. Get the event recap here.

The Road to Recovery: Middle East Tourism and Travel Post COVID-19


Watch the June 9, 2020 webinar APCO hosted on the pandemic’s impact on the tourism and travel sectors in the Middle East, how destinations can position themselves strongly in the minds of tourists looking to travel post COVID-19, and what can be learned from past months of “Virtual Tourism.”

U.S.-India Business Council Webinar: America in the Post-COVID World Order


Watch the May 29 webinar the U.S.-India Business Council hosted on the United States’ standing in the post-COVID-19 world order, featuring APCO Executive Director Tim Roemer, former U.S. Ambassador to India.

Greater Washington Board of Trade COVID-19 Briefing: Getting Back to Business


Watch the May 28 Greater Washington Board of Trade webinar on getting back to business in the Washington, D.C. area moderated by APCO President Evan Kraus.

A Spotlight on Technology and Innovation

Watch the May 20, 2020 webinar APCO Worldwide hosted taking a closer look at the COVID-19 pandemic’s impact on the technology sector in the Middle East. APCO Founder and Executive Chairman Margery Kraus joins regional business leaders to discuss how businesses are adapting to the new environment and the importance of leadership communications in this evolving world.

Protecting Individual Rights as Our Economic and Social Orders are Restored

Watch the May 20 webinar APCO Worldwide hosted featuring a panel of experts from industry and civil society discussing the best practices for protecting individual rights as the COVID-19 pandemic restrictions loosen, and economic and social orders begin being restored.

Location Branding: How to Attract Tourism in a Post-COVID-19 Environment


Watch the April 28 webinar APCO hosted on location branding and how countries, cities, destinations and companies need to think about tourism in a post-COVID-19 environment.

Setting the Scene in Latin America: Looking Ahead to the New COVID-19 Normal


Watch the April 23 webinar APCO hosted in partnership with GenM on the implications of COVID-19 on Latin America as the region begins to think of its recovery, revival, and long term mitigation strategies in an unknown “new normal.”

A Futurist Meets The C-Suite: Making This Moment Matter Webinar with BSR

Watch the April 14, 2020 webinar Tembo-APCO partnered with BSR on how corporate and philanthropic leaders can make this moment matter and help drive progress amidst the uncertainty on global issues like climate change, equity and justice.

COVID-19 and the Transformation of Healthcare Webinar

Watch the April 8, 2020 webinar APCO hosted to share new healthcare opinion research on shifting attitudes and behaviors and discuss the impact the pandemic will have on health priorities, government policy and corporate reputation.

What’s Next for Saudi Arabia Webinar

Watch the April 6, 2020 webinar APCO hosted to discuss new opinion research on the business and societal impacts of COVID-19 in Saudi Arabia and share insights on the actions that organizations can take to safeguard employees, operations and reputation. Download the research we discussed.

Economic Endgame Webinar with Oxford Analytica

Watch the April 2, 2020 webinar with Oxford Analytica on the economic endgame, featuring insights on how companies can build recession resilience, respond to the stimulus and rebound stronger.

Webinar with The Economist Corporate Network – MENA region

Watch the March 19, 2020 APCO and The Economist Corporate Network webinar focused on the Middle East featuring APCO’s research and how the crisis has evolved around the world. Includes perspectives from China, Europe and the Middle East.

Webinar with Oxford Analytica

Watch the March 11, 2020 APCO and Oxford Analytica webinar featuring breaking research on public views on the outbreak.

APCO's Coronavirus Beat

The Coronavirus Beat newsletter has been incorporated into APCO’s award-winning monthly newsletter, Stay Ahead. Subscribe below to receive each new edition.

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